The AW12 collection is full of colour, what was the inspiration behind this season’s collection?
Mimi is fun, we have no rules on the fashion front, on colour mixing, anything we want to do goes, except behind the scenes where fit is our main priority. Every season we are changing and tweaking the fits to work with all sizes, just when we think we have the perfect fit, we make it even better. It is a never ending project but fun and satisfying.
Tell us about your Christmas collection.
For Christmas Mimi has lots of cute accessories, from cute silk teddies, suspenders and the new cheeky french knickers/camisole sets and I love the aptly named Bees Knees with the front fastening silk chiffon and lace shoulder babydolls, which are great for shapes and sizes, lifting where needing and revealing a cute frilly suspender if popped open…..adorable! These are my choices, but Mimi’s packed full of suprises for all this Winter…..
Which piece do you think would make the perfect Christmas gift this year?
The romantic and fun part of giving and receiving lingerie is to be able to put it on straight away and see it in all its glory – instant gratification for both sides…… a body never fails on that front…… our shoulder bodies hug and lift where needed and also look fantastic on the decoletage when peeping out of a shirt, bella!
Can you give us a sneak peek of what to expect for Spring Summer 2013?
Mimi’s Spring/Summer 2013 collection bounces into the Summer with fantastic fluro colour combinations and bonkers accessories to match, such as the fluro pink and electric green Merri Widow…but when you’re feeling a little more relaxed the silky slips of the Woozie, in ice mint and fresh aqua set is one to dream about and though the super plunge is the biggest winner, I love the shoulder bra as it lifts me back into the shape I was at 21!