The sister brand of Wacoal, b.tempt’d was launched in 2009 and has the same quality and fit standards as Wacoal. b.tempt’d was created for women like us, who just love beautiful lingerie! We can’t get enough of the collections that are practical for everyday wear, and gorgeous too.
Here’s what we found out when we put b.tempt’d in the spotlight.
What is the best-selling style from b.tempt’d and why?
‘Ciao Bella’, which is an all-over lace balconette underwire bra with a sweetheart neckline. This bandeau shape best seller is perfect as an everyday bra or for that special occasion. The foam-lined cups make it a perfect fit! There is a beautiful tanga to match, which makes this a must have set.
What is special about the SS13 collection?
Exciting new styles! ‘How Gorgeous’ is a smooth cup bandeau silhouette, based on the Ciao Bella shape, with vintage lace trim. ‘b.wow’d', a new innovative one-piece push up, has no seams and a scalloped décolleté with a low plunge centre, which gives an amazing cleavage.
What was the inspiration behind the collections?
Our b.tempt’d customer! She loves sexy silhouettes and fun fashion colours. These are apparent in our SS13 collection with the use of acid brights and candy colours in our new ‘How Gorgeous’ and ‘b.wow’d’ styles.
What is your favourite piece for SS13?
‘b.wow’d’. The features described previously also mean that this bra is supremely comfortable, and the convertible straps enable the customer to wear it as a criss-cross back or a halter neck. This bra is available in iron, nude and coral tones with a matching bikini brief.
What is your favourite trend for SS13?
Colour! The infusion and explosion of colour continues in importance, whether it be all over brights in yellow, blue and pink or subtle colours, accented by an array of candy coloured straps as in the b.wow’d bra. Bringing fun to your lingerie wardrobe!
What have we got to look forward to in AW13?
Our best selling bra style, ‘Ciao Bella’, has been given a glamorous twist with gold trim added to the black lace with a contrast red foam cup, and our successful ‘La Parisienne’ collection has been given a new appearance with oversize spots in a rich nude with black spots and red with purple spots, with matching hipster. Also look out for ‘How Gorgeous’ and ‘Lace Kiss’ in sexy lipstick red!