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Bold and Exciting For AW13: An Interview With Cleo by PanacheAdd to favorites675

October 30, 2013

The new AW13 collection from Cleo by Panache lingerie is bolder, better and more exciting than ever. With bright neon colourways and 70s disco inspired styles, we decided to catch up with Cleo to hear all about the new designs and key trends for the season. Check out what Cleo had to say below…

1. We love the AW13 imagery! What was the inspiration behind the photo shoot?

The photo shoot was inspired by the collection. It is an eclectic mix for the fun loving girl and we have aimed to reflect this in the imagery used; one of the main trends throughout the collection was inspired by 70’s disco. The use of bright neon colours in the headphones brings out the colours of the products.


2. What are the main characteristics that make the new collection really stand out?

The new collection is bold and exciting, with a broad range of styles offering very different looks. AW13 see’s the introduction of some key new shapes for Cleo Lingerie. Moulded styles Maddie and Neve have been specially developed for Cleo to give great comfort and support with a clean, modern look. These styles are available in core and new fashion colours will be introduced each season.

3. The Jessie bra is bang on trend with square detailing. Was this style influenced by the catwalk?

This exclusive embroidery with a cascading multicoloured sequin effect was designed in Europe especially for the Cleo collection, It was influenced by key trends as well as the latest catwalk looks. It’s great to translate outer wear trends into lingerie styles for fashion forward looks.

4. Which bra is perfect for looking and feeling great every day?

The new Maddie bra available in core colours Black and Nude, and fashion colour ‘Candy Pink’ for AW13 is a great everyday bra. The moulded balconnet cups give amazing seam free shape and support, whilst the subtle striped fabric is super soft against the skin.  All finished with a cute little button trim. The Maddie bra will be available in new fun fashion colours for future seasons too.

5. It’s refreshing to see some bright colours for AW13! What was the decision behind this?

Vibrant shades always work really well for Cleo and the new collection was influenced by two bold and colourful AW13 trends. One focused on kitsch and whimsical details, inspired by 70’s disco. The second trend is all about bold, retro looks. With strong use of colour and sharp detailing.

6. And finally…What is the highlight piece from the collection?

The Marcie bra has become a true Cleo lingerie favourite, and as a result we have decided to introduce a Babydoll style into this range. The babydoll is a perfect playful style that looks great in black for this season. With a size range up to 38J we think this style will be very popular!

Check out the entire Cleo by Panache collection here.

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