Internationally renowned and highly influential, Wonderbra are often said to have revolutionised the lingerie industry. In 1939, the Canadian Lady Corset Company began manufacturing and marketing bras with the WonderBra label in Montreal, Canada. Ever since, Wonderbra have continued to go from strength to strength with no sign of slowing down anytime soon.
The first push-up bra in Canada, the Dream Lift, was launched in 1963. Deemed one of the greatest fashion inventions in history, Wonderbra sold 1.6 million units worldwide earning a place in the Guinness World Book of Records. But, it wasn’t until the 90s that Wonderbra became a household name in the UK and America. Selling at a rate of one every 15 seconds, shops couldn’t keep the bras on their hangers.
From push up to plunging and strapless, Wonderbra offer a lingerie solution for any wardrobe dilemma. Getting ready to celebrate their 75th anniversary in 2014, we’re showing our love for Wonderbra with a few favourite styles below…
Go strapless… in the Wonderbra Ultimate Strapless A-G Bra.
Get the full effect… in the Wonderbra Full Effect Lace Push Up Bra.
View even more wonderful styles from Wonderbra here.