Lingerie favourite, Freya, has been named as a CoolBrand for 2013/14. Always bang on trend and super stylish, it’s no wonder that Freya has officially been awarded cool status. The exciting result was made by a panel of designers, style experts and media personalities, including Daisy Lowe and Julian Macdonald, alongside thousands of consumers who decided which brands epitomised the meaning of cool.
With fashion-forward designs and perfectly fitting styles, we can see why Freya has a celebrity following, which includes the likes of Katy Perry and Kim Kardashian. But, despite fierce competition, Freya was the only large cup lingerie brand and the only lingerie brand available from a B to K cup to have been named a CoolBrand.
Ann-Marie Manley, Freya’s Head of Marketing said: “We are incredibly excited that Freya has been named a CoolBrand and it’s a great honour that we’ve been recognised by some of the top names in the fashion industry. Before Freya, there really wasn’t a fashionable lingerie brand which catered up to a K cup giving women with a larger cup size a really fun and fashionable look and Freya continuously provides this season after season. Being recognised for our style is fantastic as we constantly look at pushing the boundaries with the design of our collections through our choice of prints, colours and bra styles. Listening to feedback from our fans is incredibly important for us too, our fans are what make us cool.”
Freya’s latest collection for AW13 is energetic and edgy with exciting new styles. Check out some of Freya’s coolest new collection below -
The Fan-tastic Plunge Bra -
View even more gorgeous styles from Freya here.