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October 22, 2013

UK leading lingerie brand, By Caprice, have unveiled The Only Way Is Essex star and model, Lucy Mecklenburgh, as the exclusive face of the AW13 collection. CEO and designer, Caprice Bourret, asked the star to front the campaign after Lucy was voted best bikini body of 2013.

Launched in 2006 by model turned businesswomen, Caprice, By Caprice has grown into a very successful lingerie, swimwear and sleepwear brand. Always keeping an eye on the latest trends, Caprice’s designs are beautiful, feminine and sexy with styles to suit all shapes.

CEO & designer Caprice said“Lucy looks absolutely gorgeous in the designs. She has beautiful feminine curves, a healthy, toned physique and luscious natural beauty.

Lucy is an inspiration to all women for her approach to health and fitness. Her positive attitude towards body image encompasses everything we set out to achieve when designing the collections. It is such a pleasure to have Lucy on board”.

We were lucky enough to catch up with Lucy Mecklenburgh herself to see how she felt about being the new face of the campaign and what she thinks of the collection.

How did you feel when asked to be the new face of By Caprice?

It was an honour to be asked to front By Caprice A/W 13 Collections. I’ve always looked up to Caprice as an inspirational businesswoman so it was a huge privilege to be asked. I was so excited!

What do you love most about the latest By Caprice collection?

I love the sumptuous fabrics and supportive shapes. The detailing is really girly but the design and cut adds a touch of sexiness. The collections give you great uplift, are flattering on all body shapes and fantastic for real women.

What did you do to prepare for the photoshoot?

I worked with the By Caprice team to plan each look and most importantly I ensured I got plenty of beauty sleep the night before!

Do you enjoy the photo-shoot experience?

I love the confidence boost it gives me and the atmosphere on set is so electric and creative. We just had so much fun!

How did you find working with Caprice?

Aside from having a great time together, Caprice gave me invaluable modelling advice and made me feel really comfortable on set.

Which design will you be wearing most?

That’s a tough one, but I would have to say my favourite lingerie sets are ‘Lush’ as it is perfect for everyday wear. My favourite for evening has to be ‘Precious Tiffany’ in ivory & black. It’s very boudoir and glamorous with an old school Parisian feel, and the plunge shape is perfect under party dresses.

And finally…describe your perfect lingerie style.

A brand that offers supportive padding but still looks natural is incredibly hard to find, but By Caprice Lingerie achieves this across the entire range.

The entire By Caprice collection can be viewed here.

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