Leading lingerie group, Wacoal Eveden, has revealed that it is supporting a unique model charity calendar which aims to help raise awareness about cervical cancer.
The brand new calendar showcases a number of Wacoal Eveden’s collections from Freya, Fantasie, Fauve, Elomi, Huit and Goddess. With bra sizes ranging from an A-G cup, the calendar features some of the industry’s most recognised models, as well as the ModelKind founders, Hannah Shetler, Iskra Lawrence and Charlotte Quita Jones. Moreover, the calendar is completely un-retouched and un-manipulated to promote natural beauty and a positive body image, with shots by photographer Tom Wren and make up by Kylie Mcmichael.
The calendar is dedicated to a close friend of the organiser’s who lost their battle to cervical cancer at the age of 29. With over 2,900 new cases of cervical cancer in the UK every year, ModelKind strive to remind women that cervical cancer can affect any woman at any age, and is one of the most common cancers in women under 35 years. The charity hopes that the calendar will encourage more women to get checked early enough and more regularly. Money raised from the calendar will go towards cervical cancer research through Cancer Research UK.
Hannah Shetler, one of the ModelKind founder’s said: “We’re so thrilled with the calendar, it features all body shapes and all sizes and we thought it was only right to do something that was natural, un-retouched and un-tampered with. Each month really reflects each model’s personality and we’re so proud to have done something for a topic very close to all our hearts. Wacoal Eveden are the number one lingerie group, so we are ecstatic to have them support us on this worthwhile cause.”
Ann-Marie Manley, Wacoal Eveden’s Head of Marketing said: “It’s great to see the ModelKind team worked so hard to create something relevant that they are so passionate about. It’s a great cause and we hope the calendar helps to raise as much awareness about cervical cancer as possible.”
To view more information about the ModelKind calendar as well as purchase details visit www.modelkind.co.uk
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