And so British Summertime begins...it may not look like it yet but the clocks have sprung forward and we won't be discouraged so we're introducing April's issue with a must-have edit of our very finest, designer swimwear. From Aguaclara to Vix Swimwear it's time to think globe traveller and choose the swimwear to match, from ethnic inspired style to bright tropic colours, you'll even find art deco inspired style from Huit.
In preparation for the warmer, lighter evenings, we've selected the brightest, neon shades of nightwear, perfect for romantic, al fresco dining. Think acidic yellow and must-have forest green from Princesse tam-tam to exclusive Just Peachy.
Also in this issue, we're featuring interviews with lingerie brand favourite b.tempt'd, the brand that boasts all the fit expertise of Wacoal with a high fashion, young lingerie lover twist. Discover the inspirations behind the collections to the designer's favourite styles...and at the end of the issue you'll find a competition giving you the chance to win £250 worth of b.tempt'd lingerie. We've also interviewed entrepreneur and founder of innovative shapewear brand, Yummie Tummie's Heather Thomson, it's one not to miss!
Collections designed with the optimum in luxury, elegance and style; these are the designer pieces that wow us season after season. Channeling our inner globe traveler and poolside goddess, the exquisite collections are inspired by global hot spots with intricate embellishments and heritage styles.
Vix Swimwear continues to dominate our wishlists with its ever evident Brazilian hertiage and ethnic beauty alongside super stylish Aguaclara who showcase bold monochrome and tribal statements this season, both brands favourited by the biggest names in the celebrity world. Everybody's inspiration, Seafolly, continue to top the designer charts with fringe details, flattering styles and stunning colour palettes.
Cut out swimsuits are really making a statement this Summer. Carefully styled to flatter your shape, from our designer favourites look sexier than ever...this Aguaclara favourite is perfect for the glamorous shade bather.
Loved by celebrities, Vix Swimwear, is pictured in the most exclusive resorts across the globe. Ethnic embellishments, beaded strings and delicate gold trims are just a few details that make the collections so desirable. Wherever you holiday this year, make it five star by adding a piece from Vix.
Statement colours are a must-have, like it or not, there is simply no avoiding the beauty of colour this season. Embrace gorgeous shades, from dreamy aqua by Vix Swimwear to bright yellow from Melissa Odabash and shimmering corals from Seafolly.
The collection that stands out from the rest this season has to be Cleopatra by Huit. This season, Huit makes a lastly impression with the art deco inspired pieces in a beautiful colour palette with gold trims. The must-have for ultimate poolside glamour.
The spring/summer 13 catwalks took colour to the extreme, with neon shades featured in designers ranges such House of Holland and Simone Rocha. Injecting colour not only into your wardrobe but into your nightwear too, this season has brought with it the brightest collection of nightwear we have ever seen!
The sister brand of Wacoal, b.tempt'd was launched in 2009 and has the same quality and fit standards as Wacoal. b.tempt'd was created for women like us, who just love beautiful lingerie! We can't get enough of the collections that are practical for everyday wear, and gorgeous too.
'Ciao Bella', which is an all-over lace balconette underwire bra with a sweetheart neckline. This bandeau shape best seller is perfect as an everyday bra or for that special occasion. The foam-lined cups make it a perfect fit! There is a beautiful tanga to match, which makes this a must have set.
Exciting new styles! 'How Gorgeous' is a smooth cup bandeau silhouette, based on the Ciao Bella shape, with vintage lace trim. 'b.wow'd', a new innovative one-piece push up, has no seams and a scalloped décolleté with a low plunge centre, which gives an amazing cleavage.
Our b.tempt'd customer! She loves sexy silhouettes and fun fashion colours. These are apparent in our SS13 collection with the use of acid brights and candy colours in our new 'How Gorgeous' and 'b.wow'd' styles.
'b.wow'd'. The features described previously also mean that this bra is supremely comfortable, and the convertible straps enable the customer to wear it as a criss-cross back or a halter neck. This bra is available in iron, nude and coral tones with a matching bikini brief.
Colour! The infusion and explosion of colour continues in importance, whether it be all over brights in yellow, blue and pink or subtle colours, accented by an array of candy coloured straps as in the b.wow'd bra. Bringing fun to your lingerie wardrobe!
Our best selling bra style, 'Ciao Bella', has been given a glamorous twist with gold trim added to the black lace with a contrast red foam cup, and our successful 'La Parisienne' collection has been given a new appearance with oversize spots in a rich nude with black spots and red with purple spots, with matching hipster. Also look out for 'How Gorgeous' and 'Lace Kiss' in sexy lipstick red!
Pretty and playful, Cleo by Panache's SS13 collection features a mixture of bright, bold prints and flirty styles with femininity at its core. The Bella range offers a playful look this season, with floral print and button detail.
Shop the collection
When the latest shapewear styles from Yummie Tummie landed on the Marketing desks this season, we simply couldn't resist getting in touch with Heather and hearing more about the brand.
I launched this brand out of a selfish initiative - after I gave birth to my kids I struggled losing the baby weight so I wanted to develop a product that would help me get back that boost of confidence that I needed. I was looking for shaping foundation pieces that would be comfortable, while helping me look and feel my best, but they didn't exist. I knew if I needed it, other women did too. So I took out my sewing machine and leaned on my years of design experience to create the 3-panel tank. Now I hold 11 patents on the tank!
Yummie by Heather Thomson is a lifestyle brand. It's an everyday accessory that is meant to make women feel confident while remaining comfortable. My goal is to continue expanding the brand and breaking into new categories and markets, so that Yummie can be accessible to everyone. I'm constantly researching new shaping innovations so that I can continue to offer my customers an original product that they can't find elsewhere. Soon enough, Yummie will be a household name!
Yummie differs from other brands in that it is inspiring, encouraging and it is not embarrassing. It is not something that you are embarrassed to wear and feel the need to hide. Yummie looks just as beautiful as it makes you feel. It's both fashion and function, and it is one beautiful and versatile solution for every woman's wardrobe.
Building a brand and making a product that women love! I have received so many positive messages from my customers, that it's wonderful to be a part of making them look great, feel great and it gives them confidence.
Focus on the positives. If you pay too much attention to the negatives, it'll bog you down and you won't be able to move forward. You need to have thick skin in business!
It's been a positive experience for me. I've had a great time meeting all of the women - they always keep you on your toes! Along with a unique life experience, it was also undoubtedly the ideal platform for me to promote my company, Yummie by Heather Thomson, so I could tell my brand story and share our message that shapewear doesn't have to hurt. Most rewarding is the opportunity it's given me to speak out about those causes closest to my heart, specifically organ donation...People now come up to me on the street and say "I checked the box!" on their drivers' licenses to become an organ donor. It is very fulfilling to know that I was able to reach people in that way, and spread awareness about donating life.
Playful and flirty is the recipe for lingerie this spring.
Release your inner pop star and make statements (and music!) with colour.
Spring is officially here; celebrate with lingerie inspired by the season. Chic and elegant is the word, pieces adorned with details you simply won't mind showing off.