Spanx
Hollywood’s favourite control brand (fans include Gwyneth Paltrow and Oprah Winfrey), Spanx has brought shapewear back into the modern lingerie wardrobe.
Founder Sara Blakely started the brand with a pair of body-shaping footless tights; it’s since grown to include the famous Power Panties as well as more recent additions such as smoothing slips and camisoles.
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