British Brands - Freya, Fantasie, Just Peachy, Panache, Charnos, Lepel
As we are a UK company, we consider this to be 'True to size' and this fitting tool assumes that you have started your journey in a UK brand UK/US/Europe charts
Designer brands - Elle MacPherson, Stella McCartney, Princesse Tam Tam
Designer brands have a tendency to be a size smaller in the cup than standard UK sizing.
French/European Brands - Chantelle, Aubade, Simone Perele, Lejaby
These brands also have a tendency to come up slightly smaller in the cup. In Europe, they do not have a DD cup, as we do in the UK and they will call this an E cup. You will see a pop-up, when selecting product on our site, which will advise you of this before completing your purchase. Europe/French conversion chart
American Brands - Wacoal, Calvin Klein
American brands also have their own sizing system, this means that their sizing runs up to an N cup, but this is equivalent to a UK K cup. You will see a pop-up, when selecting product on our site, which will advise you of this before completing your purchase. US Brand chart