sale • FURTHER REDUCTIONS • up to 60% off • shop now

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sale • FURTHER REDUCTIONS • up to 60% off shop now

*T&Cs apply


brand values

Our Vision

Our mission is 'to bring moments of luxury to everybody' whether by offering a hassle free, relaxed shopping experience, making customers feel like they have received a gift in the post with our beautifully wrapped parcels, or the simple pleasure of interacting with the brand and becoming part of our online community. In addition to our core values of Trust, Quality and Innovation, our brand values are:

Authenticity tell it like it is, the trusted friend in the know, lifestyle editor

Personality be who you are, use our own tone of voice

Inclusivity everyone welcome, sizes 8-32, AA-K and 28 to 56 back

Passion do it, do it well, with enthusiasm and desire

Soul love from


In a world of forgettable online and offline retail experiences, only has an unparalleled range of products to set the mood you wish to create, along with the knowledge and information to guide you. Like your favourite magazine, is the trusted friend in the know editing the seasons essentials for you.