Non-wired cups, padded hook and eyes, innovative super soft fabrics and seamless finishes – they are all fundamental features to the growth in comfort. It’s no longer about living for that relieving moment at the end of the day when you can take off your bra, but rather hardly knowing you’re wearing one.
Lingerie now focuses on what we want and need as the women wearing it; primarily all-day comfort, freedom of movement and that much sought-after ‘second skin’. And it seems women across the globe are embracing the change.
The move to comfort-led bras in relaxed shapes has reached an all-time high, with an astonishing 3,000 per cent growth of soft line (non-wired) bras in 2018 compared with 2015 according to fashion industry monitors Edited. And bralettes in particular are gaining popularity with sales up 180 per cent at Figleaves over the past three years.
Innovations in fabrics and designs have allowed bras to become their most comfortable yet, without sacrificing on style or support. They work with your body’s shape and embrace it, rather than trying to change it (as epitomised by the heavily padded push-up).
Here we put the spotlight on three styles that put a special emphasis on comfort; the choice is yours…