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If these images are anything to go by, Chantelle lingerie is exuding a new high fashion vibe, and quite frankly, we love it!
Chantelle have a deeply rooted 140-year-old heritage and are one of the leaders in French lingerie, so they know a thing or two when it comes to creating exquisite fit, quality and innovation.
And now, thanks to their new creative and image director Renaud Cambuzat, they are creating an innovative, cutting edge image for themselves that is only set to soar and stamp their presence even further into the lingerie drawers of discerning women.
We had the privilege of interviewing the man himself, who reveals, “We wish to create a meaningful, emotional connection with women. We have always made beautiful lingerie, and always will, but we also need to move forward from that and become aspirational.”
The new look and feel of the Chantelle images aims to change the way lingerie is portrayed, ensuring it is truly seen as fashion.
Renaud says, “Chantelle now brings a contemporary eye to lingerie, and aims to drive the industry into a new era of creativity. We aspire to help women feel great in body and mind.”
As if this new image wasn’t exciting enough, Chantelle’s one size Soft Stretch briefs have won UK Lingerie Insight Best Innovation of the Year Award. With over 1.5 million sold worldwide in 2017 alone, these briefs are made from a super soft material in just one size and adapt to many body shapes to give a no VPL, smooth, comfortable finish that feels like a second skin. Available in a brief or string, they are ideal for a wide range of shapes and sizes, especially if your body is changing, be it through weight loss or pregnancy.
Chantelle now brings a contemporary eye to lingerie, and aims to drive the industry into a new era of creativity. We aspire to help women feel great in body and mind.
Having styled for celebrity magazine shoots and written for many lifestyle brands, Figleaves Content Editor Laura Barrett is on hand to offer fashion news, style inspiration, trend updates and collection reviews.