Cookie Policy

This policy explains what cookies are and how they are used on We encourage you to read the policy in full so that you can understand what information we collect using cookies.

A cookie is a simple ‘text file’ which typically contains two pieces of information: a site name and a unique user ID using your IP address. If you agree, we will store these on your browser or hard drive when you visit one of our websites. We use the following four types of cookie:

Essential Cookies

These cookies drive things like ‘Wishlist’, ‘Checkout’ and ‘Add to Bag’ i.e. essential functionality within the site. Without these cookies, our website cannot operate effectively.

Analytical and Performance Cookies

These cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience. These cookies do not collect information that identifies you, instead they aggregate masses of data to provide information about how our website is performing.

Functionality Cookies

When you are browsing or shopping, these cookies remember your preferences and help improve your shopping experience. These include things like remembering your browsing and language preferences or your chosen image size, meaning we can serve you the best possible experience each time you visit our site.

Targeted Advertising Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to deliver advertisements which are more relevant to you. They create personalised content that helps display advertisements that are relevant to you such as product recommendations and styles that you will love. We may also share this information with third parties for this purpose and you may see our advertisements while using other third-party websites.

By using our website, you agree to us placing these sorts of cookies on your device and accessing them when you visit our website in the future.

You can delete any cookies that are already on your device through your browser and opt-out of targeted advertising cookies here.

Our Cookies

To make full use of your online experience, your computer or device will need to accept cookies. If cookies are not enabled on your computer or device you will be unable to log in, add products to your shopping bag, make purchases or receive an experience personalised to you.

You can find more information about the individual cookies we use and their purpose, under the headings below:

Essential Cookies

Cookie name

Cookie purpose


Enables access to secure pages on our site. Without this any secure content such as signing in and checking out cannot be completed.

sessionId, dw, dw_cookies_accepted, dwsid, dwanonymous, dwac

We use these cookies to store session information which drives core functionalities within the website.

Analytical and Performance Cookies

Cookie name

Cookie purpose

ga, gid

Google Analytics helps us understand how customers are interacting with our website., sc.ASP.NET_SESSIONID SessionCam is a reporting tool that allows us to monitor customer sessions to fix problems and measure page engagement.
_hjIncludedInSample Hotjar provides on-site surveys and sentiment trackers allowing us to gather feedback from our shoppers to better understand their experience when shopping our site.
.stc111703 RiskIQ provides security analysis for our website.

Personalisation Cookies

Cookie name

Cookie purpose

mt.v, mt.promoCookie, mt.s-lbx, mt.sizes

Monetate is a personalisation platform which provides content optimisation and personalisation across our site., __cq_uuid, __cq_seg, __cq_bc, __cq_dnt, cqcid

Enables the site to personalise product selection based on anonymised and amalgamated customer journeys.


Bazaarvoice connects our brands to our consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s reach in-market shoppers, personalize their experiences, and give them the confidence to buy.

Functionality Cookies

Cookie name

Cookie purpose

SnapABugRef, SnapABugHistory, SnapABugVisit

SnapEngage provides a chat feature that allows customers to chat online with our customer service team.

R3engage provide behavioural marketing content within our website.

Mention Me drives our ‘refer-a-friend’ programme.


AddThis uses these cookies to let you share products or features on our website via your favourite social network.

Targeted Advertising Cookies

To ensure we are providing effective and relevant products of interest, we dynamically change our cookies. You can choose not to receive targeted advertising on third party websites by opting out at .

Cookie name

Cookie purpose,

RhythmOne is a programmatic marketplace for digital media.

IPONWEB use this cookie to provide a real time bidding platform for online advertising.

Oracle BlueKai is a marketing platform that enables companies to personalize online, offline, and mobile marketing campaigns.

Casale Media uses this cookie to track when an Internet user has seen an advertisement

Adobe Audience Manager used for online profiling for targeted marketing.

Eyeota gather amalgamated and anonymised audience data to enable targeting of advertising based on visitor profiling.

Geniee Inc. is a provider of targeted advertising services.

RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services, aiming to target brand customers through programmatic marketing campaigns.

Krux Digital provides a data management platform which enables real time profiling of visitor interests.

Rakuten Linkshare affiliate networks use this cookie to track and report on the traffic sent to this site from affiliate partners.

Affiliate publisher ad tracking

OpenX is a programmatic advertising technology company.

Pubmatic is an advertising exchange platform.

X Plus One used for online profiling for targeted marketing.

Spotxchange enable Video Advertising

Taboola provides targeted native advertising services.

Dataxu is a digital media buying platform

Yahoo is a search advertising business.


Quantcast collect data for audience segmentation and targeted advertising.

Unclassified (AOL) is a provider of targeted advertising services.


AppNexus is a US technology company whose cloud-based software platform enables and optimizes programmatic online advertising, _uetsid

Microsoft (Bing) analytics and ad tracking.

Digital Advertising network


DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.

Efficient Frontier

Digital advertising tracking is a global online advertising technology network.

Affiliate publisher ad tracking


Affiliate publisher ad tracking

Rocketfuel is a programmatic marketing platform.

Rubicon Project

Digital Advertising network

Sizmek (formerly DG MediaMind). They provide multi-platform targeted advertising services

Facebook & Instagram analytics and ad tracking

Controlling the use of cookies

You can enable, disable and delete cookies through your browser. If you choose to disable cookies, our website may not operate correctly and you may not be able to access secure areas of our website or make purchases. If you choose to delete your cookies, you may have to update your preferences with us again and the experience you receive upon returning to our site for the first time may be slightly degraded until our cookies update with your preferences again. Click the links below to learn how to manage your cookie preference through your browser:

Click the links below to learn how to manage your cookie preference through your browser:

Microsoft Internet Explorer

Google Chrome

Mozilla Firefox


Advertising cookies

We want to make sure that we only present you with online content that you will find relevant and interesting. For this to work effectively, we collect information about your browsing activity using Target Advertising Cookies, for more information about how we use cookies for direct marketing purposes please see our Privacy Policy. You can opt out of targeted advertising from third parties at any time on the EDAA website. You can find more information about cookies on the ICO website.

Advertising on other third party websites

We use Targeted Advertising Cookies to remember the products and services you are interested in when browsing our website. If you later view certain selected third-party websites or social media platforms, we are able to provide advertisements relating to those products and services that you have shown interest. A company called Carat provides this service to us as well as Facebook. Carat do not obtain any personal information about you.

You can opt out of targeted advertising shown on third party websites at any time on the EDAA website or clicking the double lines in the bottom corner of the advertisement. If you decide to remove all your browser information including cookies the adverts will appear again following your visit to our website as the information will have been lost.