Heidi Klum


Not only is she a supermodel, a TV presenter and a mother of four, but Heidi Klum is also the brains behind her very own lingerie collection; Heidi Klum Intimates. We caught up with the supermodel herself to talk designing lingerie, beauty tips and body confidence. Here’s what Heidi had to say…

What inspires you when you’re designing a new lingerie collection?

I always start with the basics - will it fit well? Does it look beautiful? Does the person wearing it feel comfortable? Is there any new technology available that can make it look and feel even better? - and go from there. It really applies to both lingerie and swimwear. I want to create shapes that are flattering and really accentuate a woman’s body and offer them in gorgeous colors and intricate laces. I also love to add an unexpected detail that really makes each piece something unique. I travel often and I always have my eyes open… I may bring back a bit of lace, a swatch of fabric or even a seashell… anything that can serve as an inspiration. In our design meetings, we put all these items out on a table and see if we can utilize these ideas into the next collection.

"That’s why great fitting lingerie is so important. It gives you a secret boost of confidence!"

Describe what a typical day looks like for you.

I’m up almost every day at 6am so I can have my coffee and shower before I have to start waking up my four kids and getting them ready for school. We have breakfast together every morning before I drop everyone off at school. Depending on the projects that I’m working on at the time, I either head to set, a photo shoot or to my computer to catch up on emails. As I work on 3 TV shows (America’s Got Talent, Project Runway and Germany’s Next Top Model), and am also the Creative Director of my own Intimates and Swimwear labels, there is always a lot to catch up on! Ideally, I try to wrap by 5pm so I can make sure I’m home in time for dinner with my family. I think it’s an important time to share as a family if you are able to. Before you know it, it’s time to brush teeth, put on pajamas and climb into bed. I read to the kids each night and usually fall asleep in one of their beds!

What is your top beauty tip for feeling amazing and looking beautiful?

I believe your complexion is from the inside out - you have to try to eat healthy, drink a lot of water and get a decent night of sleep. In terms of products, I try to find what works for me and I stay loyal to it. I’ve used Mario Badescu’s buttermilk moisturizer for years. In terms of cosmetics, my tip would be to find a great mascara and eyelash curler. I always think that we talk with our eyes, not just our mouths. When you have those big, bold, beautiful Bambi lashes, it’s like super-power!

When you’re wearing a perfectly-fitting lingerie set, how does it make you feel?

Super-hot! It’s crazy to think that undergarments that aren’t visible most of the time can make such a difference in the way that you feel. When I put on a matching lace bra and panty set, I instantly feel sexier, no matter what I wear over it. That’s why great fitting lingerie is so important. It gives you a secret boost of confidence!

What is your secret to feeling body confident?

I don’t think there is a real secret. You learn to love and accept your body, you should be proud of what you’ve got!

What quote do you live by?

Always be true to yourself.

What advice would you give to other women who want to set up their own business?

Follow your dreams. Don’t listen to the people who tell you it’s not possible and that it can’t be done. You have to believe in yourself and go for it. Be your own cheerleader!


Jessica Flexton


With a love for lingerie, an obsession with the beach and an eye for style, Figleaves Editor, Jessica Flexton, talks everything from the latest trends to new collections and exclusive features.