Women Making it Work #2

Welcome to part two of our Women Making it Work series. Following in our ethos of empowering females, we want to help support women beyond an amazing bra. With the rise of the female entrepreneur, what better way than showcasing their companies and offering inspiration to other budding business hopefuls.


Last month we met the founders of Hang Fire Southern Kitchen serving up their delicious American-style barbecue food. This month we turn our head to moments of calm with mum-of-two Nikki Wilson who owns Ten of Zen.

Having spent 15 years working in the charity sector, this new mummy set up a social business teaching mindfulness meditation and micro zen hacks to mums so they can stress less and love more. All of the sessions last 10 minutes or less and are tailored to mum topics such as learning to slow down, being kinder to yourself and managing big emotions. Here, Nikki shares her journey as a business start up…

What spurred you on to start your own venture?

In 2014 I became a mum for the first time. After the birth, an imperfect storm of physical and mental events left me suffering with post-natal PTSD. Yes it’s a thing! I spent a long time piecing my life back together and I often refer to the three M’s which got me back to work – Make-up, Medication and Meditation.

The most powerful of these was a daily 10 minute mindfulness meditation practice, which my family and I fondly called ’10 of zen’.

After I had my second son in 2017, I was still dedicated to my 10 of zen practice and decided it was time to think about how I could share it with fellow mums around the world.

How did you feel taking that leap of faith?

I found it a very scary decision but for me it’s about two things – learning to trust your gut and learning to tell other people you’re scared. Every time I confess to a close friend or family member that I’m feeling the fear, their unconditional support and encouragement spurs me on and I get the lift I needed.

How did your business journey begin?

My first priority was the creation of a brand which suited my 10 of zen personality – I wanted it to be uplifting and deliberately imperfect so I worked with a talented designer to bring the idea to life. From here I created my website and refined my social media feeds so they felt much more professional and aligned.

My first year was all about testing the waters. I took ideas out to my friends and followers using a ‘test, learn, pivot’ approach. It was quite bumpy because not everything works and it naturally takes time for a brand to build. But quite quickly, I could see there were plenty of calm-seeking mums like me wanting to learn more about mindfulness.

What are your greatest business achievements so far?

I’m most proud of my free online library of meditations. Almost 3,000 mums have listened to the 10 of zen sessions on there. I love that I can be a small support to women in their own time and for free.

I’m also incredibly proud of my growing zen squad – it’s an authentic online community of calm-seeking mums and we carve out time for 10 of zen together once a week.


I’d tell my old self to keep listening to her heart and believing in her potential. I’d tell her to stay open to every door which opens and trust that the journey is taking her somewhere she’s always wanted to be.

What do you feel is the best investment new business owners can make?

It really depends on your business and how much money you have to invest. So much can be done on a shoe-string thanks to affordable online tools and social media. I’ve never regretted investing early in my brand look and feel – it gave me the confidence to put my message out there and feel professional from the start. Beyond that I try and do as much as possible on a low budget.

Do you feel empowered as a female entrepreneur?

There’s so many voices out there championing female entrepreneurship – it feels like there’s never been a better time to take the leap. I think it should always be about offering people choices and respecting the different decisions women make in the ways they choose to work.

I have absolutely no regrets about founding 10 of zen. Sharing a personal passion with 1000’s of people feels amazing. I’ve never felt precious about where it’s going and I want to keep this attitude central to the years ahead.


There’s so many voices out there championing female entrepreneurship – it feels like there’s never been a better time to take the leap. I think it should always be about offering people choices and respecting the different decisions women make in the ways they choose to work.

Do you have any recommendations for books or audios for budding entrepreneurs wishing to learn and grow?

Of course I’m going to recommend trying mindfulness! Whether it’s through apps like Headspace or on my free library. Making space for your mind to settle helps you to work so much smarter.

I strongly recommend @lucysheridan on Instagram – her tips and tools for helping people to live comparison free are amazing.

I also love the How to Fail podcast by Elizabeth Day – a refreshing reminder that we all live with a balance of success and failure.

Laura Barrett

Having styled for celebrity magazine shoots and written for many lifestyle brands, Figleaves Content Editor Laura Barrett is on hand to offer fashion news, style inspiration, trend updates and collection reviews.