Our Story

Our Story

At Figleaves we believe that every woman, whatever her shape or size, should enjoy the transformative power of great fitting lingerie and swimwear.

Two decades of fit expertise

Two decades of fit expertise

We were founded two decades ago because we didn’t understand why the internet was focused almost exclusively on men. And because we recognised a problem that needed solving: the high street was squeezing women into a really restricted range of bra sizes. If you weren’t 32-36 and A to C, maybe D if you were lucky, you were pretty much excluded from buying correct fitting lingerie. We believed all women should be able to experience the power of perfect fitting lingerie to transform a silhouette and improve posture and health. To make you feel comfortable in your own skin. So we offered, by contrast, 130+ sizes from a carefully curated selection of brands across a wide range of styles and price points.

You asked, we answered

Over the years we learnt a lot from you, our customers. This knowledge prompted us to launch our own in-house collections of lingerie and nightwear, all combining premium quality, fit and style and ranging from the pretty and practical, to the flirty and fashion-forward.

You asked, we answered
“I feel like I have found the Holy Grail of supportive swimwear” S.S
A swim revolution

A swim revolution

But our fit mission wasn’t over. You told us you would rather go to the dentist than wear a bikini on the beach. Yes really. You just couldn’t find swimwear that supported and flattered your shape. Fast forward to today and we’re providing our lingerie fit expertise to swimwear, helping you find your beach body confidence. #EveryBodyFits.

“Finally, a swimsuit that makes me feel there’s a bit of a scrummy mummy still there” C.O.B
“At 24-years-old I had never found a bra that fit me properly. Never. I am so incredibly relieved that finally… after 10+ years of searching, I have found the ONE.” C.O.B